Together with you, parents, we want to lead the way to a future where more children get a good start on their food journey and grow up with a positive relationship with food.

We want to change the traditional view of young children's eating, and inspire a more exploratory approach to food where the child is allowed to develop and control more, and where the joy of eating is the focus. But what help do parents get for this today? The baby food shelf in stores has looked the same for decades – with jars and clamps everywhere. There's nothing necessarily wrong with the food itself, but where is the variety?

With our baby food, we want to broaden the range and give the modern parent more options, consisting of food with varying shapes, textures, colors and flavors. Food that is both tasty, nutritious and encourages children to explore.

We want to create a whole new category on the baby food shelf that has barely existed before. A range of nutritious finger foods that children can eat and enjoy themselves early in life. We want to give the most important thing we have, our children, the food they deserve!

We call it the baby food revolution. Join us too!

We offer innovative food products that engage all senses - touch, look, smell and taste. We promise to be a helping hand, always committed to promoting healthy eating habits in children and contributing to joy at the dinner table.

Ever since Elin started the Instagram account Knatteplock, she has had a dream of producing her own baby food. It started with her daughter not wanting to be fed. Then Elin and her husband had to explore the path of picky food, meaning that her daughter could eat pieces of food herself from the start. Even though Elin loves to cook, she felt that there was a lack of ready-made picky food in the grocery stores to buy for her daughter. Then began the journey to produce something that would fill the gap and meet the needs of today's parents. The journey has been long... but shame on those who give up.

Now let's go!

Enriched with iron and with a high proportion of oats. The oblong shape makes it easy to hold so that the child can eat and explore on their own - for more eating joy!

• Organic
• Gluten-free and vegan
• Sweden's only iron-fortified bars for children
• Rich in oats
• From 12 months

Do you want to help change the way children and food are viewed? Together we can create a more inspiring and permissive food journey where children can explore and enjoy food at their own pace.

And with a more varied range of nutritious ready-to-eat baby food, we can make everyday life easier, reduce stress and also create more enjoyable meals for the whole family.

You can find tips on how you can make a difference here. here.